Irene Pinillos, Director of Globalize

Good morning, Irene. I greet you for the first time on the Globaliza blog. I hope he is the first of many! As readers still don’t know you, I’d like you to say who you are, what role you take in the company, and what your trajectory was to put them into context.

Hello! And thank you so much for giving me the opportunity to share experiences and ideas with you.

I have only been in Globaliza for 4 months, but I started working in the Group 8 years ago. During that time I was focused on LATAM, as the head of business development, and last October the management offered me a challenge to lead Globaliza … and here I am!

As you know, this interview will be published on March 8 – Women’s Day. That’s why I wanted to ask you what the role of women is in the real estate sector today and what it was like when you started working.

The real estate sector has always been predominantly male, but it is true that in recent years women have played quite important roles. And it’s not just happening in Spain, but I’ve seen more and more women in LATAM taking appropriate positions in the sector. Although slowly, things change and we reach out.

If you go to an event related to that sector, you will see many more women than a few years ago. We already have references of women who lead, in all branches of the sector, large teams and who are a reference for others.

Now that we are aware that this is still a sector where the majority are men, what do you think should be the way forward to attract the attention of women and make them passionate about this world?

It is important that they see and hear us. And for this we have to share our experiences, whether through webinars, web articles, press, conferences … It is very important to make them feel part of it, to see that we have gone through difficulties, but that we have achieved what we suggested and above all to know that we support each other.

This is what we have to do with future generations, to become passionate in their work and to believe in themselves and the potential they have.

Irene Pinillos thus sees the situation of women in the real estate sector

Globalization is unusual. Women have long been the majority. How was this milestone achieved?

Although Globaliza has been on the market for many years (it was the first real estate portal in Spain), it has always been run by people who bet on diversity, valuing and recognizing merit and good work, whether we are men or women.

We are happy to be a team made up of people who respect and support each other. We all help and complement each other. If it is true that women are generally more empathetic (fundamental to understanding the needs of our clients) and probably because of that the commercial team is made up of most women.

One of the words most heard in recent years is “parity”. Do you think these policies are important when pushing or do they really have no effect?

Although some progress has been made, we are still a long way off. There is talk of equality between men and women that we have the same opportunities, but the reality is that we are very far from making that a reality.

An example is motherhood, which is still a brake on the careers of many women, and it should not be so, we should have solutions that will help us balance our professional and personal life, we have flexible working hours, we go for an objective model and not presence.

And this flexibility of work would benefit not only us women but also men (some are already getting involved in household chores) and would improve team productivity and would be a milestone in retaining talent.

How many great professionals were left behind because they couldn’t reconcile? How much talent have companies lost by not being more flexible? Reconciliation, flexible working hours, quality training … a lot still needs to be done to make parity a reality.

When women start entering sectors that have traditionally been men, it has always been said that they are asked to do much more to stand out. And, probably, that is true in many, many companies in the sector for many years. However, I want to ask you about your experience. Do you think you had to prove more than your peers?

Yes, of course, I had to show more than my colleagues and not only that, but many times I felt that my work and ideas were belittled because I was a woman. I always try to draw something positive out of my experiences and in this case I can say that it made me a fighter and with what I want.

In contrast, in Globaliza I have always felt respected and valued. I was also lucky to have a manager who knew how to pull out the potential she had inside and who, in fear of failure, became complex because she was a woman and a busy mother, she thought she wasn’t. It helped me become a person and a professional. It taught me to fight for what I think is fair (both for me and my team) and to believe in myself.

If you had to encourage young women today to look for work in real estate, how would you do it?

I would tell them that it is a sector that enriches, in which you play a lot of clubs and in which you can learn a lot of things. The real estate sector is not just about sales, you are dealing with legal, marketing, design and after-sales issues. There is a lot of space for networking and meeting many people.

Finally, I would like to ask you how you envision the future of the sector in 10 years. What will be the role of the woman?

In recent years, the presence of women in the sector has increased more than men, and this is because there has been a change in mentality in the sector. In a few years, we will see that there will be more women who will hold leadership positions on an equal footing with men.

The generations to come are already being educated (for the most part) in a world of parity, where women can have the same opportunities as men, choose the career they want and where they don’t hate that the “mother” bets not only to keep the family but also to have a successful professional career. .

I am confident that with our efforts, mutual support (and from the many men who believe in parity and the benefits that diversity brings to companies) there will be many more peer teams, led by both sexes, and more women in leadership positions in all sectors of the sector.


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